Cuisine, Culture and Sustainability: Study Identifies Tourism Trends

Krungthai Bank’s research centre, Krungthai COMPASS, has revealed six new travel trends designed to attract high-potential tourists with significant spending power to Thailand. The aim is to generate economic value of over 135 billion baht.

These trends were identified in a recent insight study released during a press briefing on Tuesday, titled “Exploring Modern Travel Trends as Further Opportunities for the Thai Tourism Sector”.

The study sought to maximise Thailand’s tourism potential, currently the country’s sole engine driving growth and revenue generation.

Foreign tourist numbers are estimated to continue recovering, with a chance of reaching 40 million – the pre-pandemic level – by 2025. This figure is expected to support the Thai tourism sector’s revenue, reaching 3 trillion baht in that same year.

However, to attract high-spending tourists and generate at least 135 billion baht in additional value for the tourism industry, Krungthai COMPASS identified six key trends to which travel operators should adapt their services.

Airbnb: Vacation Rentals, Homes, Experiences & Places

Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.

A‌i‌r‌b‌n‌b‌,‌ ‌I‌n‌c‌.‌ is a privately held global company headquartered in San Francisco that operates an online marketplace and hospitality service which is accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; as a broker, it receives commissions from every booking.